42 - Deep Work
The term "deep work" refers to focused, distraction-free effort on demanding tasks that create real value.
Cal Newport, a computer science professor, coined it in his 2016 book "Deep Work: Rules for Focused Success in a Distracted World." He contrasted it with "shallow work," like checking emails, arguing deep work builds rare skills in a distracted digital age.
I’m a big fan of Cal’s and I have been following his work for years now. I also highly recommend his book Digital Minimalism.
The idea of Deep Work drew from thinkers like Carl Jung but gained popularity through Newport's blog and book, influencing productivity advice in business, tech, and writing. It now promotes rituals like time-blocking to maximize focus amid constant notifications.
Available in 4 hand numbered limited editions of 600, premium fine art museum-grade archival quality prints, from only $195.
100% of the profits from this project will be donated to brain cancer research.
Limited edition
premium fine art archival print
supporting brain cancer research
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This fine art giclée print is produced by world-class printers Left Bank Art Group, on 310gsm Ilford Smooth Cotton Rag. The 100% cotton, fourdrinier-made rag paper is ultra-smooth and includes no optical brighteners for a clean, matt surface. Printed using Epson's premium 12-colour UltraChrome PRO12 pigment ink system - the pinnacle of fine art reproduction technology. These archival-quality pigment inks deliver an expanded colour gamut with exceptional colour accuracy and smooth gradations. VIBRANT. CRISP. BEAUTIFUL. Designed for museum-grade archival permanence with fade resistance exceeding 200 years under proper display conditions.
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Domestic & international shipping
All prints are shipped directly from our printing and fulfillment partner, the amazing team at Left Bank Art Group who are based in sunny Queensland.
Your prints will be dispatched within 3-5 days and then delivered either by Australia Post or DHL.
All A1 & ‘whole collection’ orders will receive complimentary shipping.
Otherwise, flat rate shipping charges apply to all orders:
Australia $20
New Zealand $35
Asia $45
USA/Canada/Mexico $55
UK & Europe $65
Please visit this page for more information
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Rest assured that your beautiful new prints will receive the full white glove treatment and arrive in pristine condition.
A4 & A3 prints are inserted into a clear sleeve with card backing, and sent in a flat pack
A2 prints are rolled with kraft barrier paper, and sent in a postage tube 62cm x 7cm diameter.
A1 prints are rolled with kraft barrier paper, and sent in a postage tube 70cm x 8cm diameter.
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